Ezatollah Mirzaei, Elham Keshavarz Moghadam, Ehsan Asgari, Mehdi Mirzaei,
Volume 22, Issue 88 (12-2023)
Abstract
Aim: The present study was conducted with the aim of investigating the relationship between the experience of cultural globalization (based on the three indicators of using foreign music, using foreign media, and individualism) and consuming western clothing. Methods: The type of research was descriptive and the method was survey. The statistical population included all female undergraduate students of Shiraz University in the academic year of 2022-23, of which 384 of them who responded came from colleges of economics, management, social sciences, literature and humanities who were selected trhough random multi-stage cluster sampling. Findings: Based on data analysis, it can be said that there is a positive and significant relationship between the use of foreign music and the consumption of western media (B=0.459), and between the use of foreign media and the consumption of western media. There is a positive and significant relationship with medium intensity (B=0.563); and finally, there was a positive and significant relationship between individualism and consumption of western clothing with relatively high intensity (B=0.667). In addition, the results showed that the three variables of using foreign music, using foreign media, and individualism (as indicators of cultural globalization) were able to explain and predict about 52% of the changes related to the dependent variable (consumption of western clothing). Conclusion: Based on the findings, it is suggested that the cultural policy makers, while taking the necessary measures to promote the media literacy of the youth, should make some kind of contextual adjustment in the direction of using satellite networks, in relation to the representation of the interests and tastes of the young generation in the programs of the domestic networks. To prevent the influence of culturally heterogeneous elements, the necessary investment should be applied in the direction of good music productions according to the taste of young people. Finally, in the field of Islamic-Iranian clothes, a variety of new and diverse designs according to the taste of women should be considered.
Ezatalah Mirzaei, Elham Keshavarz Moghadam, Ehsan Asgari, Mahdi Mirzaei,
Volume 23, Issue 90 (6-2024)
Abstract
Purpose: The purpose of writing this article was to investigate the relationship between cultural globalization and marriage spaces, relying on the mediating role of modern identity. Method: The type of research was descriptive and the method was survey. The total sample consisted of 271 students of Al-Zahra University (S) who were married between 1398 and 1401, and this number was able to respond to the question of cultural globalization and modern identity. The collected data were analyzed and interpreted using SPSS and AMOS software and Pearson, regression and Sobel correlation tests. Findings: In terms of influencing the dimensions of the dependent variable (spouse selection spaces), the highest rate was related to the relationship between individualism and the unsupervised spousal selection space (0.77); This means that the higher the level of individualism, the higher the number of unsupervised marriages and vice versa. The lowest level of correlation was also seen between the variables of using Iranian music and the atmosphere of passive surveillance in choosing a spouse (0.16). Also, relying on the Sobel test, it was determined that the value of this statistic in all variables is greater than ±1.96, and this means that the variable of modern identity has played a significant role as a mediator in the relationship between cultural globalization and spouse selection spaces. Conclusion: Considering that the social behavior is being internalized from the moment of birth to the time of death, in order to improve the performance of people in the matter of choosing a spouse, the trustees of Sadr al-Ashara should be in the direction of identity formation and strengthening of traditional identity formation resources and also form a resistant identity in the face of identity. try to be modern and globalized. Also, the supervision of parents, along with the conscious choice of children, can be effective in the performance of choosing a spouse.
